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Explore the New World of PR at #Pubcon 2017 with Lee Odden

2017-11-07 16:27:41| Marketing and Public Relations - M&O

Once upon a time, public relations was a fairly straightforward practice involving press releases, media outreach and crisis management. Those components of the role remain, but PR has grown infinitely more complex. Todays communications professional must become adept at expanding his or her brands reach in bold new ways. This means co-creating content, working with influencers, and understanding the unique values of earned, owned, and shared media. At Pubcon Las Vegas 2017, TopRank Marketing CEO Lee Odden will explore this convergence in his Thursday morning keynote. Drawing from his extensive experience with integrated digital communications, Lee will outline the biggest opportunities that exist right now, and how you can capitalize for maximum impact. Here are the details around a session you wont want to miss: Participation Marketing: The New World of Content Co-Creation, Influencers and Integration for PR Time: Thursday, November 11, 9:00 AM 9:55 AM Place: Keynote Area South Hall The converging roles of PR and communications with content and marketing is creating rapid demand for new strategies, skills and expectations. As earned and owned media intertwine, communications professionals who fast track their ability to adapt and evolve will gain a competitive advantage in their roles in the new world of PR. Well see you Thursday morning!   The post Explore the New World of PR at #Pubcon 2017 with Lee Odden appeared first on Newsroom.

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See TopRank Marketings Lee Odden Talk Confluence at Dreamforce

2017-11-01 16:50:47| Marketing and Public Relations - M&O

Confluence (noun): a coming or flowing together, meeting, or gathering at one point. That word can be aptly applied to Dreamforce, the annual event put on by Salesforce that draws more than 100,000 people to the streets of San Francisco. Dubbed as the largest software conference in the world, its a celebration of technological innovation attended by professionals from almost every industry and vertical. But confluence will take on a slightly different meaning on Tuesday when TopRank Marketing CEO Lee Odden gives his presentation at Palace Hotel. A longtime content evangelist and a leading voice in the influencer marketing movement, Lee will talk about confluence as the convergence of content and influencers, and how B2B marketers can take advantage of this trending frontier. Content Marketing and Influencer Marketing are both cornerstone services at TopRank Marketing, so were always excited to talk about the two strategies and how theyre becoming more intertwined. Here are the details around Lees session: The Confluence Equation: Content & Influencers Drive B2B Marketing Success Time: Tuesday, November 7, 9:00 AM - 9:40 AM Place: Palace Hotel, Grand Ballroom Rose Content and influencer marketing are hot topics for B2B marketers all over the world as two of the most promising strategies for attracting, engaging, and converting ideal customers. What many marketers don't realize is how collaborating with influencers can create even more credible, relevant, and optimized experiences for target accounts. Join Lee Odden to learn how working with influencers and their communities can help scale quality B2B content that gets results. We hope to see you all gathering at one point (the Grand Ballroom Rose) with us at 9:00 am on Tuesday! The post See TopRank Marketing’s Lee Odden Talk Confluence at Dreamforce appeared first on Newsroom.

Tags: talk lee confluence marketings


In Texas district, Robert E. Lee High School will become LEE High school

2017-10-10 23:12:16| American School & University

The North East School Board in San Antonio votes to remove the name of the Confederate general for an acronym that stands for Legacy of Educational Excellence.

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Catch TopRank Marketings Lee Odden and Ashley Zeckman at B2B Marketing Forum

2017-10-02 15:57:12| Marketing and Public Relations - M&O

MarketingProfs is gearing up for its 11th annual B2B Marketing Forum in Boston this week. If youll be in attendance, make sure to check out featured sessions with TopRank Marketing CEO Lee Odden and Director of Agency Marketing Ashley Zeckman. B2B organizations make up a sizable percentage of our awesome clientele, so this event is always one we look forward to, and were proud to have the opportunity to speak about a few topics near and dear to our hearts. Heres a quick rundown of where to find us and what to expect: From Why To ROI: B2B Influencer Marketing Case Studies For Success Speaker: Lee Odden (CEO, TopRank Marketing) Time: Wednesday, 3:15pm-4:00pm Influencer marketing is a staple in our service offerings, and Lee is known to be on the leading edge of applying this approach in the B2B space. In this session he will share three case studies demonstrating the ROI impact of an influencer strategy when brands get it right. What You Know About Content MarketingFoGetAboutITThis Is ABM Speakers: Lee Odden (CEO, TopRank Marketing), Joe Chernov (VP of Marketing, InsightSquared), Meagan French (Founder, Lotus Growth), Justin Gray (CEO and Founder, LeadMD) Time: Thursday, 11:15am-12:00pm Account-based marketing is undoubtedly one of the fastest-growing frontiers in the B2B sector, and content marketing strategies must adjust accordingly. Learn from these esteemed content gurus how to reprogram your organizational tactics for a more focused, hyper-personalized approach aligning with the purposeful pursuit of target accounts. Scrappy B2B Creativity Hacks Speakers: Ashley Zeckman (Director of Agency Marketing, TopRank Marketing), Nick Westergaard (Chief Brand Strategist, Brand Driven Digital), Andy Hunt (Executive Creative Director, Digital, Godfrey) Time: Friday, 10:30am-11:15am Even in an office overflowing with creativity, we hit occasional roadblocks just like anyone else. In this panel, Ashley joins two of the best creative minds in the business to spark inspiration for small biz and enterprise alike by discussing examples of campaigns that did more with less. This session follows the theme of Mr. Westergaards latest book, Get Scrappy. We hope to see you at the B2B Marketing Forum! Keep an eye on the TopRank Marketing Blog for updates, insights, and recaps from the event. The post Catch TopRank Marketing’s Lee Odden and Ashley Zeckman at B2B Marketing Forum appeared first on Newsroom.

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Post-Tropical Cyclone Lee Graphics

2017-09-30 10:44:57| National Hurricane Center (Atlantic)

5-Day Uncertainty Track last updated Sat, 30 Sep 2017 08:44:57 GMT Wind Speed Probabilities last updated Sat, 30 Sep 2017 08:44:58 GMT

Tags: lee graphics cyclone posttropical


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