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VertaMedia video advertisers get access to Infomir STB middleware

2016-11-15 19:30:37| Digital TV News

VertaMedia has announced a partnership with Infomir to provide video advertisers with access to over-the-top (OTT) and internet protocol television (IPTV) connected devices and services.

Tags: video access advertisers stb

Facebook Accused of Letting Advertisers Discriminate by Race

2016-10-29 02:02:12| PC Magazine Software Product Guide

Facebook says its policies prohibit discriminatory advertisements.

Tags: race advertisers letting accused

Facebook plans to track which stores you shop at, report data to advertisers

2016-06-17 18:30:58| Extremetech

Facebook is introducing a new advertising tracking system that will guide users to local stores to buy the products they want -- and report aggregate shopping information to the advertisers on whether or not their ads created increased foot traffic.

Tags: to data shop report

A rush of advertisers release ads ahead of Super Bowl Sunday

2016-02-02 19:57:37| Electronics - Topix.net

With Super Bowl Sunday less than a week away, a flurry of advertisers including Budweiser and LG Electronics have already released their game-day ads in the hopes of stoking excitement and building up shares on social media. Because ads cost up to $5 million per 30 seconds, advertisers are looking to extend buzz to make their investment pay off.

Tags: super release sunday ads