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Tag: advertisers
Channel 4 lets advertisers use their own audience segments across its platforms
2019-06-05 19:00:47| Digital TV News
Channel 4 has announced Project Agora, a Channel 4-developed technology that enables advertisers to match their own custom audience segments across Channel 4 platforms in a cookie-less, GDPR compliant way for the first time.
Tags: its
channel
audience
advertisers
Network 10 to provide ID-linked addressable segments to advertisers
2019-05-28 03:00:28| Digital TV News
Network 10 has announced that from 1 July, it will make available multi-platform, multi-device, data-driven segments on its digital sites 10 Play and 10 Daily. The segments will be backed by 10's own first-party data and boosted by 10's partnership with Lotame.
Tags: to
provide
network
advertisers
Roku introduces analytics and planning tools for OTT advertisers
2019-05-22 15:30:49| Digital TV News
Roku (NASDAQ: ROKU) has announced Activation Insights, a tool to target audiences that have shifted to OTT. The capability combines a review of a brands linear TV campaign performance with an analysis of the potential OTT audience missed and the optimal budget spend on the Roku platform.
Tags: tools
planning
roku
advertisers
Xandr Community brings together advertisers, publishers, and consumers
2019-05-14 14:30:42| Digital TV News
Xandr, AT&T's advertising and analytics company, has announced the formation of Community, a curated marketplace of publishers that enables advertisers to reach their audiences at scale in a brand-safe, privacy-protected, premium video environment.
Tags: community
brings
publishers
consumers
FreeWheel to help Hearst Television bring video inventory to advertisers
2019-04-08 19:00:50| Digital TV News
Hearst Television and FreeWheel (Nasdaq: CMCSA) have announced that they have partnered to offer an OTT video solution to advertisers. Hearst Anyscreen, Hearst's OTT advertising product, will use FreeWheels Monetization and Revenue Management platform for access to OTT video inventory.
Tags: to
video
bring
television
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