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Tag: attribution
TVSquared partners with TiVo for deterministic attribution
2019-02-13 09:00:45| Digital TV News
TVSquared has added TiVos deterministic TV viewership segments to its ADvantage platform. Incorporating TiVos television viewership segments within the analytics platform allows TVSquared customers to tie TV-driven response and conversions to the household level.
Tags: partners
attribution
tivo
deterministic
Cuebiq expands attribution to include Linear and Advanced TV
2019-01-07 14:30:59| Digital TV News
Cuebiq has announced the launch of its TV attribution solution. The addition provides a cross-channel view of how the media mix, including both linear and advanced television, impacts the customer journey to brick-and-mortar locations.
Tags: advanced
tv
include
linear
Alphonso launches local TV ad analytics and attribution
2018-12-17 16:30:13| Digital TV News
Alphonso has introduced Alphonso Local, a suite of TV audience extension and ad analytics software and services for local broadcasters and station groups. Alphonso Local consists of three core offerings: local TV-to-digital retargeting; local TV ad insights; and closed-loop attribution.
Tags: local
analytics
attribution
launches
Brightline adds Cuebiq's footfall attribution to OTT ad platform
2018-08-09 19:30:38| Digital TV News
Cuebiq and Brightline have announced a partnership to provide media owners and advertisers with footfall attribution. With Cuebiq, BrightLine increases the depth of information available to advertisers, enabling them to attribute in-person visitation back to their enhanced OTT ads.
Tags: platform
adds
attribution
ott
2014 Extreme Weather: What Attribution Can Tell Us
2014-10-08 20:02:00| Climate Ark Climate Change & Global Warming Newsfeed
Climate Central: The ongoing, intense drought in California; the nonstop storms that left parts of Great Britain waterlogged all winter; the bitter winter cold in the eastern U.S. -- these are just some of the extreme weather events from this year that could be examined in an annual report that looks for the fingerprints of climate change in such occurrences. The report, a supplement published in the journal Bulletin of the American Meteorological Society since 2011, rounds up some of the most notable events from...
Tags: us
weather
extreme
attribution