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Tag: attribution
TVSquared and Extreme Reach partner on attribution on video platforms
2019-10-07 16:30:10| Digital TV News
TVSquared has partnered with Extreme Reach (ER) to enable advertisers to measure the performance of all impressions served across every ad-supported OTT streaming service. The integration tags every single ad, delivering massive simplification for advertisers.
Tags: video
partner
reach
extreme
Comcast Spotlight launches Local TV attribution with TVSquared
2019-08-07 19:00:01| Digital TV News
Comcast Spotlight has announced the launch of an attribution solution that will bring greater accountability to local TV advertising. The product, launched in partnership with TVSquared, allows local cable TV advertisers to measure lower-funnel activity.
Tags: local
spotlight
attribution
launches
MadHive, Inscape to enable linear, OTT planning, activation & attribution for Local TV
2019-06-12 16:30:27| Digital TV News
MadHive has announced the integration of Inscapes glass level TV viewing data into its AI advertising platform. Broadcast networks can now sell linear advertising alongside data enriched OTT inventory, as well as provide brands with the ability to manage campaigns in real-time.
Tags: tv
local
planning
enable
Alphonso and PlaceIQ enable location-based TV planning, measurement, and attribution
2019-05-07 17:40:09| Digital TV News
Alphonso and PlaceIQ have announced a partnership combining Alphonso's large-scale TV viewership data with PlaceIQ's location data, to enable location-aware TV planning, measurement, and closed-loop TV-to-visitation attribution.
Tags: planning
enable
measurement
attribution
Neustar integrates TiVo TV viewership data into attribution models
2019-04-25 16:20:03| Digital TV News
Neustar and TiVo (NASDAQ: TIVO) have announced that TiVos TV viewership data, which reaches across all 210 US DMAs and millions of households, will now be available in the Neustar Multi-Touch Attribution and Unified Marketing Analytics solutions.
Tags: data
models
attribution
integrates