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Tag: attribution
Scientists Eye Real-Time Extreme Event Attribution
2014-10-03 02:02:00| Climate Ark Climate Change & Global Warming Newsfeed
Reuters: Climate scientists hope to be able to tell the world almost in real-time whether global warming has a hand in extreme weather thanks to an initiative they plan to launch by the end of 2015. In recent years, scientists have become more adept at working out whether climate change caused by greenhouse gas emissions is exacerbating wild weather and its impacts around the world, but the task usually takes months. "In the media, we are seeing this notion that you cannot attribute any individual events...
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Auto Dealers Gain Full Attribution on Their Marketing Spend
2014-02-10 22:02:52| AutomotiveDigest.com - Automotive Industry News
Situation: Dealers need to be able to identify lost opportunities and have the ability to attribute a showroom visit and a sale back to a website visitor. Solution: Auto dealers will now be able to gain full attribution on their marketing spend thanks to a new agreement between Polk (recently acquired by IHS) and HookLogic. The new solution is a natural progression in the longstanding relationship between the companies and provides closed-loop reporting that demonstrates the effect HookLogics data driven, high-value incentives have on prospective customers. Programs such as HookLogics Web2Show and Lead2Show have long brought prospects to showrooms. Results: Purchase Analysis Reports provide auto dealers and OEMs the evidence they need for improved business decisions, said Brad Korner, vice president, automotive retail and media, at IHS Automotive. Armed with this information, dealers and OEM representatives can determine, on a monthly basis, exactly what is performing well and identify areas where they need to improve. Learn more about the reports features.The Article Auto Dealers Gain Full Attribution on Their Marketing Spend appeared first on Automotive Digest.
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Google+ Adds Embedded Posts, Author Attribution
2013-09-10 02:33:10| PC Magazine Software Product Guide
Google+ got an update on Monday that will allow for embeddable posts on third-party websites, and an easier way for people to see who wrote shared articles.
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Is Your Dealership Suffering From the 7 Digital Sins of Attribution?
2013-08-31 18:48:51| AutomotiveDigest.com - Automotive Industry News
The Situation: Whether your dealership has already embraced complex digital marketing strategies or is just starting to advertise online, its important to look at how your stores efforts are aligned with the actions of todays car buyer. The Solution: The Cars.com FREE WEBINAR will be held Thursday, September 12th. Cars.com Trainer Ed Woelfle will discuss how seven common online measurement missteps could be damaging your dealerships bottom line. Whether your dealership is affected by just one or all seven, this webinar will help you get your dealership on track and prepared for success. Dealers who attend the webinar will: Learn how common measurement myths may be costing their store sales and revenue Understand which metrics matter today given changes in shopping behavior Gain a strong foundation for looking at their business differently, including evolving dealership processes and making more effective marketing decisions You will be able to log in to the event from 10:30AM CDT on Thursday, September 12, 2013, and the broadcast will start at 11:00AM CDT.The Article Is Your Dealership Suffering From the 7 Digital Sins of Attribution? appeared first on Automotive Digest.
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