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Tremor Video brings native ads to LG smart TVs

2019-09-10 16:30:52| Digital TV News

Tremor Video is bringing its leading video advertising platform to webOS smart TVs from LG Electronics. Tremor Video provides entertainment advertisers and apps with highly visible placements that are native to the smart TV experience.

Tags: video ads smart native

 

US states confirm antitrust investigation into Google dominance in online ads, search

2019-09-10 11:02:00| Telecompaper Headlines

(Telecompaper) Taxes Attorney General Ken Paxton has confirmed an investigation into Google's business practices, looking at its "overarching control" of online advertising markets and search traffic and whether this may have led to anticompetitive behavior that harms consumers. The investigation includes 50 attorneys general, from both major political parties. 

Tags: search online states google

 
 

MU study: Restaurant ads about animal welfare are ineffective

2019-08-29 15:55:00| National Hog Farmer

For the cause of animal welfare, consumer trust remained unchanged regardless of the type of message, indicating apathy on the part of customers.

Tags: study restaurant ads animal

 

Philadelphia and VW ads banned for gender stereotyping

2019-08-14 01:04:43| BBC News | Business | UK Edition

Ads for cheese and an electric car fall foul of new rules banning the showing of gender stereotypes.

Tags: ads gender philadelphia banned

 

Dplay expands Appear TV OTT delivery with dynamic ads

2019-07-09 18:00:14| Digital TV News

Appear TV has announced that Dplay is expanding their OTT solution from Appear and NEP Norway with dynamic ad insertion. Dynamic ad insertion functionality was initially launched in May for select channels in the Nordic region.

Tags: delivery ads dynamic ott

 

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