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Nielsen: Marketers Increase Global Ad Spend

2013-10-16 08:37:32| Beverages - Topix.net

Although many marketers remain conservative with advertising budgets, those in Latin America continue to buck the norm, increasing their expenditures by 13.1% for the January-June period.

Tags: increase global spend nielsen

Nielsen: Twitter Hype Can Boost TV Ratings

2013-08-06 23:35:47| PC Magazine Software Product Guide

The research firm on Tuesday released the findings of an independent study, which, for the first time, provides statistical evidence that buzz on Twitter can boost TV ratings.

Tags: ratings boost nielsen hype

Nielsen Tradeshow Unit Acquired By Private Equity Firm

2013-06-18 15:08:04| Jewelry - Topix.net

N.V., for $950 million in cash consideration. Nielsen Expositions is an operator of business-to-business tradeshows in the United States, including several in the jewelry industry.

Tags: private unit firm equity

Nielsen takes online ad tracking tool overseas

2013-04-03 15:02:39| CNET News.com

The company that tracks what people watch on TV is expanding a new tool that measures what people are looking at online to markets outside the U.S. [Read more]

Tags: online takes tool tracking