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Tag: nielsen
Nielsen adds YouTube mobile app measurement in UK, France and Germany
2018-01-17 15:30:29| Digital TV News
Nielsen has announced that it has introduced advertising measurement on YouTubes mobile app in the UK, France, and Germany. The service adds to Nielsens current measurement coverage on desktop and mobile browsers.
Tags: france
mobile
germany
measurement
Nielsen launches performance testing tool for mobile video
2017-12-07 15:40:22| Digital TV News
Nielsen Launches New Performance Testing Solution for Mobile Video New offering provides clear understanding of network performance impacting consumer experiences with IP-based video delivery NEW YORK, NY — Today, Nielsen (NYSE:NLSN) announced the launch of Nielsen Mobile Video Performance, the industrys first and most complete video performance evaluation solution for IP-based video content delivery. Developed […]
Tags: video
mobile
performance
tool
Turner signs up for Nielsen SVOD content ratings service
2017-12-06 16:30:45| Digital TV News
Nielsen has announced that Turner is the latest media company to access its SVOD content ratings service. Nielsen SVOD Content Ratings offers subscribing clients the opportunity to see the audience of SVOD programs, providing a more complete picture of overall viewership.
Tags: service
content
ratings
signs
Nielsen Marketing Cloud launches in APAC
2017-11-29 15:30:01| Digital TV News
Nielsen (NYSE: NLSN) has launched its Nielsen Marketing Cloud in APAC empowering its clients to improve their advertising and content marketing effectiveness with a combination of audience data, technology and sales measurement.
Tags: marketing
cloud
launches
nielsen
UK mirrors US as canned craft beer sales soars - Nielsen figures
2017-11-16 13:01:00| Daily beverage news and comment - from just-drinks.com
The trend for craft beer in cans has transferred from the US to the UK, new Nielsen research has revealed, with the booming format now accounting for a quarter of the market.
Tags: sales
figures
beer
craft
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