je.st
news
Tag: nielsen
Nielsen powers audience based buying marketplace with API platform
2018-04-09 16:10:44| Digital TV News
Nielsen (NYSE: NLSN) has launched its Enterprise Audience API. Through the API, clients have the ability to transact on advertiser-defined audiences including but not limited to those based on credit card spending habits, in-store FMCG purchases and extended psychographic profiles.
Tags: based
buying
audience
platform
Nielsen launches next-gen analytics platform covering top 56 U.S. TV markets
2018-04-05 15:40:45| Digital TV News
Nielsen (NYSE: NLSN) has announced the availability of Nielsen Grabix, its next-generation analytics platform that combines the power of minute-by-minute Nielsen ratings and Gracenote Real-Time Smart TV viewership data for deeper insights into audience flow, retention and engagement.
Tags: top
markets
platform
covering
Nielsen launches audience-based forecasting for linear TV
2018-03-06 13:00:27| Digital TV News
Nielsen (NYSE: NLSN) has announced the launch of its Advanced Audience Forecasting tool that will provide clients with forecasts of TV audiences defined by advanced audience segments, which have been gaining traction in the marketplace.
Tags: tv
linear
launches
nielsen
IPG Mediabrands and Nielsen enhance buyer-based marketplace
2018-02-26 19:00:46| Digital TV News
Nielsen (NYSE: NLSN) has announced a data and technology agreement with IPG Mediabrands (NYSE: IPG) that will enhance their audience discovery, activation and measurement abilities. The integration will match millions of IPG Mediabrands' consumer ids with Nielsen's TV viewing and purchase behavior insights.
Tags: enhance
marketplace
nielsen
ipg
Nielsen And Tribune Broadcasting sign TV measurement agreement
2018-02-07 15:40:53| Digital TV News
Nielsen (NYSE: NLSN) and Tribune Broadcasting (NYSE: TRCO) have announced that they have reached a renewal agreement for Nielsen TV ratings across Tribune's local television stations and markets, as well as national service for its digital subchannel network, Antenna TV.
Tags: sign
agreement
measurement
broadcasting
Sites : [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13] [14] [15] [16] [17] [18] [19] [20] next »