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Tag: nielsen
Nielsen Names LOreal Paris Innovation Winner
2015-06-25 07:00:00| Happi Breaking News
Advanced Haircare collection places in annual competition.
Tags: paris
names
winner
innovation
Nielsen Reveals 2015 Breakthrough Innovation Products
2015-06-11 18:20:00| Food Processing
PepsiCo, Kraft, MillerCoors, Atkins, Monster, Muller, Kellogg, Red Bull among winners.
Tags: products
innovation
reveals
nielsen
Nielsen Catalina Solutions Finds Mobile Drives Incremental Sales for...
2015-06-02 15:01:24| Agriculture - Topix.net
Nielsen Catalina Solutions , a leader in enabling marketers to increase the sales impact of their advertising by powering cross-channel platforms with actual purchase data, announced results of a new campaign that showed a seven percent lift in offline retail sales for Kellogg Company . The campaign, delivered across multiple devices in conjunction with Pandora , the leading Internet radio service, delivered exceptional results and determined mobile as the most effective channel for driving sales.
Tags: sales
mobile
solutions
finds
Nielsen Catalina Solutions Unveils Long-term Effect of Television...
2015-04-01 14:03:50| Food - Topix.net
Nielsen Catalina Solutions , in conjunction with CBS Corporation , demonstrated the value of advertising's long-term effectiveness through the results of their latest research collaboration, "Long-term Ad Effectiveness Measurement - Phase 2." Findings highlight that advertising's long-term effects drive brand loyalty, equity and higher future brand sales. Further, the long-term effectiveness metrics vary by brand and ad campaign.
Tags: effect
solutions
television
nielsen
Nielsen Catalina Solutions Unveils Long-term Effect of Television...
2015-03-31 16:47:04| Agriculture - Topix.net
Nielsen Catalina Solutions , in conjunction with CBS Corporation , demonstrated the value of advertising's long-term effectiveness through the results of their latest research collaboration, "Long-term Ad Effectiveness Measurement - Phase 2." Findings highlight that advertising's long-term effects drive brand loyalty, equity and higher future brand sales. Further, the long-term effectiveness metrics vary by brand and ad campaign.
Tags: effect
solutions
television
nielsen
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