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Tag: nielsen
Nielsen gets access to Comcast's set-top box viewing data
2017-11-09 16:00:58| Digital TV News
Nielsen has announced an agreement to use Comcast's (Nasdaq: CMCSA) set-top box data in its local television measurement service. Comcast becomes the fourth major cable or satellite provider whose TV viewing data is being integrated with Nielsen's panel data.
Nielsen Marketing Cloud enhanced with Gracenote Smart TV data
2017-10-31 16:00:58| Digital TV News
Nielsen (NYSE: NLSN) has announced that it will use Gracenotes Real-Time Smart TV Data to enhance the audience targeting, consumer analytics and measurement capabilities of Nielsen Marketing Clouds Data Management Platform (Nielsen DMP).
Tags: data
marketing
smart
enhanced
Nielsen launches SVOD content ratings
2017-10-18 17:00:18| Digital TV News
Nielsen (NYSE: NLSN) has announced that it is now offering a syndicated solution to independently measure subscription-based streaming content. Eight television networks and production studios have already subscribed to the service.
Tags: content
ratings
launches
nielsen
CBS to use Nielsen out-of-home measurement
2017-09-21 21:00:27| Digital TV News
Nielsen (NYSE: NLSN) has announced that CBS (NYSE: CBS.A; CBS) has subscribed to Nielsen's National Out-of-Home Reporting Service. The agreement provides CBS with ratings for all programming and commercial content that aired on the Network for live plus seven days of time-shifted viewing.
Tags: measurement
cbs
nielsen
outofhome
Nielsen and clypd collaborate on linear TV ad targeting
2017-09-21 17:30:46| Digital TV News
Nielsen (NYSE: NLSN) has announced that it will collaborate with clypd on a syndicated service that will offer the advertising ecosystem fully integrated, linear TV targeting based on demographics beyond age and gender.
Tags: tv
linear
targeting
nielsen
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