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SBS launches HbbTV advertising with Chio, 24i, Isobar and Carat

2017-06-08 10:20:50| Digital TV News

24i Media has announced that they have joined forces with Isobar and Carat to create and implement HbbTV-based addressable TV for SBS Broadcasting in the Netherlands. The first campaign is with the brand Chio Heartbreakers.

Tags: advertising launches sbs carat

 

How Algorithms, Programmatic Advertising, Chatbots, Machine Learning, & Artificial Intelligence are Changing Role of Content Providers

2017-03-14 17:41:50| AutomotiveDigest.com - Automotive Industry News

Factors or Trends that may impact your job soon: 1. Intelligent Content Marketing has changed everything . 2. Advertising is Least Effective Communications Resource 3. Integrated Marketing Communication is the new strategy 4. Forthcoming Intelligent Content Conference is really about Algorithmic Intelligence 5. Machine Learning and Chatbots will replace or change Call Centers, BDCs, and Lead management What should you do about all this? 1) Get into Content Marketing Now by purchasing videos of the entire Intelligent Content Conference presentations including Chuck Parker 2) Register and plan to attend the Content Marketing Conference in September. Nearly 5,000 attendees, exhibitors, and presenters of Content Development and Marketing from nearly every major company and brand will be there. ______________________________________________ The Article How Algorithms, Programmatic Advertising, Chatbots, Machine Learning, & Artificial Intelligence are Changing Role of Content Providers appeared first on Automotive Digest.

Tags: of content advertising role

 
 

Breitbart at 'war' with Kellogg's over advertising snub

2016-12-01 12:43:09| BBC News | Business | UK Edition

Breitbart urges readers to boycott Kellogg's after the cereal maker pulled its ads from the site.

Tags: war advertising snub breitbart

 

Heinz beans advert banned by advertising watchdog

2016-11-23 03:14:56| BBC News | Business | UK Edition

A Heinz advert showing how to beat out a song on tin cans is banned for health and safety reasons.

Tags: advertising beans heinz banned

 

ITV forecasts a further fall in advertising revenue

2016-11-10 09:36:23| BBC News | Business | UK Edition

Broadcaster ITV forecasts a further fall in advertising revenue due to increasing nervousness about the strength of the economy.

Tags: advertising fall revenue forecasts

 

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