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Joe Pullizzi, Founder of Content Marketing Institute, Makes Content More Effective than Advertising
2017-09-26 22:18:07| AutomotiveDigest.com - Automotive Industry News
Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc. The Content Marketing Institute, based in Cleveland, is changing the way automotive marketers communicate, gain new clients, and invest their advertising and marketing communications budgets. Content has become the most important communications resource for automotive companies, dealers, and their marketers. Five Thousand marketing, communications, and content developer managers attending the Content World Conference in September. Joe says that the hardest thing for marketers to do is turn the big ship of how things have always been done.Making business model changes within marketing is easier for mid-sized companies than larger enterprises, while smaller companies have it the easiest. More than anything else, this is a change management issue. To get started, he is in favor of the pilot program...set a long-term goal with a couple core team members and go after one particular audience of importance to the group. Once that pilot starts to gain traction, then you can expand that program and it starts to bleed into the rest of the organization. Check out Joe's two podcasts. If you want to get on his good side, send him something orange. For more on Joe, check out www.contentmarketinginstitute.com, his personal site or follow him on Twitter @JoePulizzi. The Article Joe Pullizzi, Founder of Content Marketing Institute, Makes Content More Effective than Advertising appeared first on Automotive Digest.
Tags: than
content
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advertising
How a Midwestern Dealer with Too Much Inventory Cleared Out the Glut by Using VIN-Specific Advertising to Sell More Cars & Hold ROI
2017-09-11 23:52:57| AutomotiveDigest.com - Automotive Industry News
YOU GOT TOO MUCH NEW & USED INVENTORY ON THE LOT? Here is a Living, Breathing Case Study about how a dealership recently solved an Inventory Glut by Using a VIN-Specific Advertising Software and Strategy. If your dealership management is dealing with excess new or used vehicle inventory -- the solution to the problem is in this Case Study See the Problem, The Solution, and The Results by clicking, printing, and routing this editorial content into your next Staff meeting. ___________________________________________________________________________________________________________ The Article How a Midwestern Dealer with Too Much Inventory Cleared Out the Glut by Using VIN-Specific Advertising to Sell More Cars & Hold ROI appeared first on Automotive Digest.
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UK is the most advanced connected TV advertising market in Europe
2017-09-08 13:00:36| Digital TV News
SpotX has unveiled research into the connected TV advertising ecosystem in Europe. The analysis shows that the UK is the largest and most advanced market in Europe with an established connected TV advertising ecosystem.
Tags: advanced
market
advertising
europe
Videology and Yospace partner on addressable TV advertising
2017-09-05 17:10:15| Digital TV News
Videology has announced a technology partnership with Yospace. The two companies will collaborate to offer a full end-to-end addressable advertising solution across multiple platforms and devices.
Tags: tv
advertising
partner
addressable
fuboTV chooses Nielsen Marketing Cloud to enable addressable TV advertising
2017-08-31 15:30:15| Digital TV News
Nielsen (NYSE: NLSN) has announced that fuboTV, a leading sports-first live streaming TV service, has selected Nielsen Marketing Cloud's Data Management Platform (Nielsen DMP) to power its addressable TV advertising capabilities.
Tags: advertising
marketing
enable
cloud
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