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Market View: Are You Marketing or Just Advertising?

2017-07-27 22:09:00| Food Processing

Understanding the difference between marketing tactics and marketing strategy can be the difference between flourishing in business and just getting by or not.

Tags: view market advertising marketing

 

Facebook flush with advertising money

2017-07-26 22:48:07| BBC News | Business | UK Edition

The social media company's profits jumped 71%, amid strong advertising spending and user growth.

Tags: money advertising facebook flush

 
 

ITV hit by advertising slowdown

2017-07-26 09:12:28| BBC News | Business | UK Edition

Broadcaster blames "economic and political uncertainty" for decline in ad spending in first half of year.

Tags: advertising hit itv slowdown

 

Advertising Standards to get tough on gender stereotypes

2017-07-18 06:14:18| BBC News | Business | UK Edition

Ads showing women cleaning up and men failing at household chores will now be scrutinised.

Tags: advertising standards gender tough

 

GroupM revises 2017 UK advertising growth forecast down to 4.1% from 7%

2017-06-22 23:00:48| Digital TV News

UK advertising is set to see an eighth successive year of growth in 2017 with a 4.1% increase in spending. The forecast is a downward revision from the 7% growth predicted in November 2016, partly attributed to a generalised drop in TV investment.

Tags: from advertising growth forecast

 

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