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SpotX and Immersion team up on Haptic-Responsive video advertising

2017-06-22 10:30:01| Digital TV News

SpotX and Immersion (NASDAQ:IMMR) have joined forces to bring haptic-responsive video advertising opportunities to market at scale on mobile devices. The pair will bring Immersions haptic technology to all media owners on SpotXs platform.

Tags: video team advertising immersion

 

Adobe announces Adobe Advertising Cloud TV

2017-06-19 15:10:41| Digital TV News

Adobe (Nasdaq:ADBE) has announced the launch of Adobe Advertising Cloud TV, a solution for automated, data-driven planning and buying of TV advertising. The platform reaches over 95% of American households.

Tags: advertising adobe cloud announces

 
 

Learning the wrong lessons from a century of advertising

2017-06-19 12:07:43| MediaSavvy

Shortly after ranting that media properties to start thinking bigger and stranger if they're going to succeed, I came across Jeff Jarvis's spot-on analysis of why print advertising was never the right model for online success and the variety...

Tags: of advertising learning wrong

 

Sky and Virgin Media announce targeted TV advertising partnership

2017-06-15 11:00:05| Digital TV News

Sky and Virgin Media have announced a strategic partnership that will enable businesses both big and small to benefit further from advanced TV advertising across both Virgin TV and Sky platforms.

Tags: media advertising partnership sky

 

Marketing and Advertising Your Rental Properties

2017-06-08 17:30:00| National Real Estate Investor

Have you ever tried to sell something on Craigslist? If so, you might have experienced the all too common phenomenon of price slashing. People turn to Craigslist looking for a bargain, meaning they are less likely to pay the full price. That scenario also happens to DIY landlords. Due to a lack of experience with real estate marketing and price negotiation, landlords are more likely to experience price slashing and take the first offer that walks through the door. Property managers can help you successfully market your rental properties to the right group of tenants. They can also market rental properties on a wide variety of real estate search engines, as well as the local MLS.

Tags: advertising marketing properties rental

 

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