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Tag: advertising
Ericsson launches global advertising solution
2017-11-09 17:00:50| Digital TV News
Ericsson (NASDAQ: ERIC) has launched Ericsson Emodo, a data management and advertising solution that provides audiences at scale to advertisers, brands and publishers. The solution harnesses the power of Ericssons customer base of global network operators.
Tags: advertising
global
solution
ericsson
Admeira runs interactive advertising on HbbTV trial with AdScribe
2017-10-24 09:30:10| Digital TV News
AdScribe has announced that it is bringing interactive advertising to TV viewers on HbbTV devices. Admeira, partnering with AdScribe, has launched an advertising beta test running on the public TV channels delivered by a major Swiss TV operator.
Tags: advertising
trial
interactive
runs
Beenius to integrate iPROM programmatic advertising into its TV platform
2017-10-23 17:00:10| Digital TV News
Beenius has announced that it is partnering with iPROM, a leading provider of digital advertising technologies in the SEE region. By the end of 2017, Beenius will integrate iPROMs solutions into its global interactive TV platform.
Tags: tv
advertising
platform
integrate
Dove apologises for 'racist' Facebook advertising campaign
2017-10-08 19:41:11| BBC News | Business | UK Edition
The cosmetic brand caused anger with a series of photos used in a Facebook advertising campaign.
Tags: advertising
campaign
dove
facebook
Connekt launches TV advertising and commerce platform
2017-09-28 08:00:29| Digital TV News
Connekt has unveiled a platform that enables brands, distributors and media companies to generate revenue from TV advertising and commerce. The platform is powered by an in-content transactional advertising engine using artificial intelligence.
Tags: advertising
commerce
platform
launches
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