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Tag: advertising
MAGNA releases Global Advertising Forecasts winter update
2017-12-04 19:20:52| Digital TV News
According to MAGNA's Advertising Forecasts Winter Update, linear television ad revenues will grow again in 2018 (+2.5%) thanks to the return of cyclical events and despite the erosion of viewing and ratings, that is otherwise barely compensated by CPM inflation.
Tags: advertising
global
update
winter
Diageo stops YouTube advertising over child exploitation fears
2017-11-24 15:58:00| Daily beverage news and comment - from just-drinks.com
Diageo has pulled all of its advertising from YouTube after an investigation found ads for its spirits brands appearing alongside footage deemed inappropriate for and exploitative of children.
Tags: advertising
child
youtube
stops
UK changes advertising rules on broadband speeds
2017-11-23 01:00:00| Total Telecom industry news
The U.K.'s advertising watchdog is cracking down on the way broadband providers advertise the speed of their services. The Advertising Standards Authority on Thursday published new guidance that will require ISPs to advertise residential broadband services based on their average download speed, which must be available to at least 50% of customers during peak times…read more on TotalTele.com »
Tags: advertising
rules
broadband
speeds
UK's Advertising Standards Authority bans Pernod Ricard's Absolut Facebook ad
2017-11-22 13:52:00| Daily beverage news and comment - from just-drinks.com
Pernod Ricard has been told to avoid using actors who look under 25, after complaints were made against an Absolut advert in the UK.
Tags: advertising
standards
authority
absolut
ITV partners with Sorenson Media to launch linear addressable advertising
2017-11-09 17:35:39| Digital TV News
ITV, the UKs biggest commercial broadcaster, has announced a partnership with Sorenson Media. ITV will use Sorenson Medias technology to execute addressable advertising campaigns across ITVs range of linear broadcast channels starting early next year.
Tags: media
advertising
partners
linear
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