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Tag: advertising
ITV profits drop in tough advertising market
2018-02-28 09:55:21| BBC News | Business | UK Edition
The commercial broadcaster says 2017 profits fall after "ongoing economic and political uncertainty".
Tags: market
advertising
drop
tough
Diageo joins advertising industry's equality push
2018-02-22 11:52:00| Daily beverage news and comment - from just-drinks.com
Diageo has signed up to an equal opportunities initiative targeted at the advertising industry.
Tags: advertising
push
joins
equality
IAB whitepaper explores use of blockchain for video advertising
2018-02-08 16:30:28| Digital TV News
The Interactive Advertising Bureau (IAB) has a whitepaper that uncovers strong use cases for blockchain technology in digital video advertising, with a focus on over-the-top (OTT) advertising.
Tags: video
advertising
explores
whitepaper
Improvements in Advanced TV to propel U.S. local video advertising
2018-02-06 17:30:52| Digital TV News
Progress in Advanced TV and the U.S. industrys commitment to new methods that will improve interactivity and the viewer experience will help with the ascent of local video advertising in 2018, according to BIA/Kelsey.
Tags: video
advanced
local
advertising
SpotX releases report on the state of video advertising on OTT
2018-02-06 14:30:18| Digital TV News
SpotX has announced findings from study that found that 85% of leading pay TV providers, pure-play OTT providers, content owners, and advertisers believe leveraging third-party data is a strong driver for the adoption of audience-based buying and selling of ads on OTT.
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