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Should social media stars face tougher advertising rules?

2018-03-20 14:00:24| BBC News | Business | UK Edition

The regulator says social media stars are still not clearly labelling advertising in posts.

Turner consolidates international digital advertising activity

2018-03-16 19:30:34| Digital TV News

Turner International is for the first time providing advertisers with a single way to activate a full suite of global, regional and local campaigns that connect with fans across Turners digital properties spanning over 200 countries.

Tags: international digital advertising activity

What does the future of out-of-home advertising look like? - Comment

2018-03-14 17:12:00| Daily beverage news and comment - from just-drinks.com

On a recent night in London, behind King's Cross railway station, an ordinary-looking van has an extraordinary-looking pole sticking out of its roof. The 20-metre mobile mast is, say its creators, the future of outdoor billboard advertising; a new, disruptive technology in a field that - LED video screens notwithstanding - hasn't strayed too far beyond basic precepts of paper plastered to wood. Known as the Echo, the mast was created by Lightvert, a UK start-up that wants to take advertising to places it hasn't been before.

Tags: comment future advertising outofhome

French online advertising market faces preliminary examination by competition authority

2018-03-07 08:32:00| Telecompaper Headlines

(Telecompaper) The French competition authority will carry out a preliminary examination to look into the concerns raised by stakeholders into practices within the online advertising sector. This will determine whether it is necessary to initiate one or more investigations to assess if these practices are in breach of competition law.

Tags: online market advertising french