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Tag: advertising
Captain Morgan rebuke prompts Diageo to pull all Snapchat advertising globally
2018-01-03 11:28:00| Daily beverage news and comment - from just-drinks.com
Diageo has withdrawn its entire advertising presence from social media app Snapchat, after the UK's advertising watchdog banned a Captain Morgan rum campaign for appealing to under-age drinkers.
Tags: advertising
pull
morgan
captain
Advertising Standards considers inquiry into Amazon Prime
2017-12-18 11:49:29| BBC News | Business | UK Edition
Advertising standards watchdog has had complaints about Amazon delivery promises and may investigate.
Tags: advertising
standards
amazon
prime
Zattoo selects SpotX for connected TV advertising
2017-12-18 09:00:38| Digital TV News
Zattoo has chosen modern video ad serving platform SpotX as its technology partner for connected TV advertising. This will include dynamic ad insertion in live streams, and the adverts will be traded programmatically and will provide KPIs for advertisers.
Tags: advertising
connected
selects
Altice, Charter and Comcast to offer one-stop advertising for New York DMA
2017-12-13 21:30:57| Digital TV News
Altice (NYSE: ATUS), Charter (NASDAQ: CHTR) and Comcast (Nasdaq: CMCSA) have announced that they have reached a preliminary agreement to provide a one-stop advertising solution to reach more than 6.2 million households across the New York DMA.
Tags: york
offer
advertising
charter
From algorithms to AI, Kantar Millward Brown forecasts digital advertising in 2018
2017-12-06 19:00:02| Digital TV News
Kantar Millward Brown has released its annual Media and Digital Predictions for 2018. 2018 is poised to be another busy year for marketers, complete with continued evolutions in communication approaches, media targeting technology and ROI measurement.
Tags: in
digital
advertising
brown
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