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Tag: comscore
Roku partners with comScore for video ad measurement
2016-10-26 15:30:01| Digital TV News
Roku and comScore (NASDAQ:SCOR) have announced that Roku will be the first streaming platform to enable syndicated measurement of video advertising through comScore validated Campaign Essentials (vCE).
Tags: video
partners
measurement
roku
comScore partners with DEG for digital industry reporting
2016-09-22 16:30:40| Digital TV News
comScore (NASDAQ: SCOR) has announced a partnership with The Digital Entertainment Group (DEG) for comScore's Digital Download Essentials Industry (DDEi) service in North America. DDEi provides data on movie and TV content accessed by the consumer via the internet.
Tags: digital
industry
partners
reporting
ComScore: Half of All Smartphone Time is Spent on Apps
2016-09-06 06:02:35| PC Magazine Software Product Guide
There's an app for everything, and it seems that more people are turning to their smartphone apps for information and fun versus their tablets or their computers.
CNN launch partner for comScore combined TV and digital audience metrics
2016-04-27 21:30:36| Digital TV News
CNN and comScore have announced that CNN is one of the first media companies to leverage Xmedia to measure a total unduplicated view of audience across its television, desktop and mobile properties in a single metric.
Tags: digital
partner
combined
audience
ComScore: Computer usage falls as 20% of millennials go mobile-only
2016-04-19 21:25:54| Extremetech
Desktop usage keeps falling as mobile is on the rise, but can you ever replace a "real" computer? One in five millennials doesn't even use a PC anymore.
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