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Tag: audience
comScore adds Advanced Audiences to its digital audience measurement solution
2018-05-01 15:30:36| Digital TV News
comScore has announced the addition of new Advanced Audience segments to its digital audience measurement solution. The initial release of Advanced Audiences in Media Metrix Multi-Platform includes IAB Digital Interests. Future releases will include OTT and linear TV viewing segments.
Tags: advanced
digital
solution
audience
NBCUniversal to license its Audience Graph to OpenAP
2018-04-19 13:30:08| Digital TV News
NBCUniversal, Fox, Turner and Viacom have partnered to focus on new platforms for automated buying, advanced formats and cross-platform measurement and currency. The combination will join NBCUniversals data capabilities with OpenAPs standardized data sets.
Tags: to
license
audience
graph
Nielsen powers audience based buying marketplace with API platform
2018-04-09 16:10:44| Digital TV News
Nielsen (NYSE: NLSN) has launched its Enterprise Audience API. Through the API, clients have the ability to transact on advertiser-defined audiences including but not limited to those based on credit card spending habits, in-store FMCG purchases and extended psychographic profiles.
Tags: based
buying
audience
platform
Birchbox Celebrates Its Audience
2018-03-06 14:28:00| Happi Breaking News
Monthly promotions include Dress for Success campaign and 'office hours' with experts.
Tags: audience
celebrates
birchbox
comScore launches OTT and gaming audience segments
2018-02-06 15:30:49| Digital TV News
comScore has announced that it has expanded its Activation solution to incorporate console gaming and OTT audience segments. The segments help marketers and media companies target these consumers with tailored messages based on their streaming and gaming intensity.
Tags: audience
gaming
segments
launches
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