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Tag: audience
RhythmOne guarantees advanced TV audience delivery
2018-07-31 15:30:50| Digital TV News
RhythmOne (LSE AIM: RTHM) has announced that it will offer its US clients guaranteed in-demo delivery of advanced TV campaigns. The offering provides clients with campaign-level audience measurement while accessing RhythmOnes network of app publishers within its advanced TV marketplace.
Tags: advanced
delivery
audience
guarantees
Nielsen releases re-imagined 1Q 2018 Total Audience Report
2018-07-31 06:30:54| Digital TV News
Nielsen (NYSE: NLSN) has released a re-imagined Nielsen Total Audience Report. Representative of first-quarter 2018, the report offers a comprehensive view into the behaviors and stories developing across the dynamic media landscape.
Tags: total
report
releases
audience
Tru Optik & Beachfront to power audience validated connected TV private marketplaces
2018-07-26 15:30:03| Digital TV News
Tru Optik and Beachfront have announced a new partnership allowing publishers and device manufacturers to pre-segment and validate audience-based ad inventory at scale across OTT and connected TV.
Tags: power
private
audience
connected
Médiamétrie now measuring myCANAL in 4-screen TV audience
2018-07-17 15:50:22| Digital TV News
Médiamétrie now offers 4-screen TV audience measurement customers the option to view the performance of their programmes broadcast on myCANAL, CANAL+ Groups OTT television distribution platform.
Tremor Video DSP and Dstillery deliver joint audience targeting solution
2018-07-17 15:40:18| Digital TV News
Tremor Video DSP has announced that it has partnered with Dstillery to deliver an exclusive audience targeting solution. The partnership leverages Tremor Video DSPs video bid stream data and advanced creative with Dstillerys predictive marketing intelligence.
Tags: video
solution
audience
joint
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