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Tag: audience
OpenAP partners with dataxu to power digital audience creation
2019-07-11 20:30:47| Digital TV News
OpenAP has announced that it has selected dataxu as its partner to provide technology and services for advertisers to create audience segments for use in targeted digital campaigns.
Tags: power
digital
partners
creation
Infographic How to Spark Joy with Your Audience Through Content Marketing
2019-06-18 13:32:05| Marketing and Public Relations - M&O
Best-selling author, tidying expert, and star of a massively successful Netflix show, Marie Kondo, is really on to something. Her simple yet effective tidying method is brilliant, but what it stands for is whats truly inspiring. All over the world, people are asking themselves a simple yet powerful question: Does it spark joy? But be […] The post Infographic – How to Spark Joy with Your Audience Through Content Marketing appeared first on Newsroom.
Tags: your
content
marketing
audience
BARB commissions Kantar Focal Meter for UK TV audience measurement
2019-06-11 10:30:42| Digital TV News
BARB has commissioned Kantar to roll out its Focal Meter to measure viewing across four screens (TV, smartphone, tablet and PC) of IP-delivered video content. This complements Kantar's People Meter which currently measures linear and time-shifted content viewed on TV Sets.
Tags: meter
audience
measurement
commissions
Nexstar Digital introduces TViQ audience solution
2019-06-06 18:00:41| Digital TV News
Nexstar Digital has announced the launch of its proprietary TViQ audience solution, giving advertisers the power to leverage local broadcast audience data to reach their ideal viewers at scale across all forms of digital video advertising.
Tags: digital
solution
audience
introduces
Channel 4 lets advertisers use their own audience segments across its platforms
2019-06-05 19:00:47| Digital TV News
Channel 4 has announced Project Agora, a Channel 4-developed technology that enables advertisers to match their own custom audience segments across Channel 4 platforms in a cookie-less, GDPR compliant way for the first time.
Tags: its
channel
audience
advertisers
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