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Tag: audience
Nielsen and OpenSlate combine audience and brand safety measurement
2019-09-18 21:00:29| Digital TV News
Nielsen (NYSE: NLSN) has announced that it has partnered with OpenSlate, a provider of brand safety and content suitability measurement. The collaboration combines OpenSlate's expertise with Nielsen's suite of audience measurement offerings.
Tags: brand
safety
audience
measurement
Comscore aligns CTV audience segments with IAB Tech Lab guidelines
2019-09-11 16:30:43| Digital TV News
Comscore (NASDAQ: SCOR) has announced that it has joined with Adobe, Google and Oracle Data Cloud to introduce privacy-focused connected TV (CTV) audience segments that align with Interactive Advertising Bureau (IAB) Tech Lab guidelines.
Tags: tech
guidelines
audience
lab
Weakened Saudi Energy Minister Must Answer To Audience Of One
2019-09-06 15:00:00| OGI
Saudi Energy Minister Khalid al-Falihs loss of status puts him under new pressure to meet crown princes goals.
Tags: one
answer
energy
audience
MRC finalizes Cross-Media Audience Measurement Standards for video
2019-09-04 19:30:16| Digital TV News
The Media Rating Council (MRC) has issued a final version of its Cross-Media Audience Measurement Standards. The document sets forth provisions to guide the measurement of video advertising and content delivered through television, OTT and digital, including both desktop and mobile.
Tags: video
standards
audience
measurement
StreamMetrics introduces esports streaming audience measurement service
2019-07-30 14:30:27| Digital TV News
StreamMetrics has launched StreamMetrics Audience Measurement, a syndicated data service that demystifies live-stream and esports viewership by accurately measuring audience size, demographics, and engagement to provide geographically-relevant data.
Tags: service
audience
measurement
streaming
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