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Tag: audience
Wicket Labs secures $2.8 million in funding to develop audience insights platform
2018-07-12 15:40:21| Digital TV News
Wicket Labs has announced $2.8 million in financing. The funding will be used to expand the Wicket Scorecard which gives online video providers a deep analytical view of their current and future audience and to expand the product's reach to international markets.
Tags: million
develop
audience
platform
Roku introduces Audience Marketplace for OTT ad sellers and buyers
2018-06-27 15:30:09| Digital TV News
Roku (NASDAQ: ROKU) has introduced Audience Marketplace, a new way advertising buyers and sellers can more effectively target audiences on the Roku platform in the U.S. Audience Marketplace uses Rokus first-party data and proprietary ad technology.
Tags: sellers
audience
marketplace
roku
adsquare audience platform enriched with PeerLogix OTT viewing data
2018-06-13 16:00:26| Digital TV News
PeerLogix (OTCQB:LOGX) and adsquare have announced the launch of a joint OTT Media Planning initiative enabling marketers to reach, target and measure advertisements at households streaming OTT TV shows and movies.
Tags: data
viewing
audience
platform
Tunity launches analytics division to measure OOH TV audience
2018-05-22 14:30:59| Digital TV News
Tunity has announced the debut of Tunity Analytics. Tunity Analytics captures OOH audience data on consumer usage of linear channels. This enables broadcast companies and advertisers to see next day estimates of these numbers for all major competitive channels by venue.
Tags: division
measure
audience
analytics
SpotX provides Nielsen-based audience insights for connected TV
2018-05-01 16:40:07| Digital TV News
SpotX has announced that it will be providing campaign reach reporting using demographic breakouts based on Nielsens audience data for connected TV. This marks the first time a digital supply-side platform (SSP) has leveraged Nielsen analytics for CTV.
Tags: tv
audience
connected
insights
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