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Amobee integrates Nielsens Enterprise Audience API

2019-02-20 15:30:10| Digital TV News

Amobee has announced an agreement with Nielsen to power the convergence of TV and digital for brands and agencies in the United States. The collaboration provides Amobee with access to Nielsens television viewing and online media consumption data.

Tags: audience enterprise api integrates

Australia's Network 10 signs up with Lotame for audience data

2019-02-19 07:00:10| Digital TV News

Network 10 has signed a partnership with data management platform Lotame as it continues to accelerate the roll out of its data solutions. The partnership gives 10 access to Lotames extensive third-party data sets.

Tags: data network audience signs

CBS renews audience measurement with Nielsen

2019-01-12 21:00:05| Digital TV News

CBS (NYSE: CBS.A and CBS) and Nielsen (NYSE: NLSN) have announced an agreement for Nielsen national, digital and local audience measurement. The renewal encompasses a range of services.

Tags: audience measurement cbs nielsen

BARC India collaborates with IITs on TV audience measurement innovation

2018-12-27 13:00:47| Digital TV News

In a bid to seek solutions to better meet the needs of TV audience measurement, BARC India has partnered with the Indian Institutes of Technology (IITs). IITs across the country were asked to suggest new ways of measuring TV viewering habits of 836 million TV owning individuals.

Tags: india audience measurement innovation