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Building Customer Loyalty Whos Winning and How?

2013-06-11 19:57:11| AutomotiveDigest.com - Automotive Industry News

Loyalty is closely linked to profitability. That's why automakers have long recognized the value of measuring owner loyalty. Yet without measuring repeat sales at a dealer level, where the real customer experience takes place, improvement opportunities are questionable. As a tool for building customer loyalty, read Polk's latest market study, "Leveraging Measurable Behaviors to Enhance Dealer Loyalty," for insights into: The relationship between brand and dealership loyalty The connection between the size of a dealer network and customer loyalty The link between driving distance to the dealership and customer loyalty Practical applications if dealer loyalty metrics are developed Lonnie Miller, Vice President of Polks Loyalty Management Practice, wants dealers to be aware of the link between customer loyalty and profitability and what dealers can do to make it happen. [Read more]The Article Building Customer Loyalty Whos Winning and How? appeared first on Automotive Digest.

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Marketo rolls out 'customer engagement' tools as Salesforce.com threat looms

2013-06-11 17:12:33| InfoWorld: Top News

Marketo says it has created tools that put it far ahead of rival marketing automation software vendors by making it much easier to run targeted campaigns, and more effective ones to boot. The new capabilities go into general availability Friday in two versions, a basic version at no additional charge to existing customers and a paid edition for power users, Marketo CEO Phil Fernandez said in an interview prior to Tuesday's announcement.

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Overstock.com Promotes Brian Popelka to Senior Vice President, Customer and Partner Care

2013-06-11 09:09:46| Apparel - Topix.net

Formerly vice president, Customer Care, Popelka has been responsible for the strategic direction and operational effectiveness of Customer Care.

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METTLER TOLEDO Third Annual Customer Council

2013-06-11 06:00:00| Industrial Newsroom - All News for Today

METTLER TOLEDO has announced the date for its third annual Customer Council. It will take place August 21-22, 2013, in St. Louis, Missouri. Growing demand from food retailers suggests it is more important than ever for suppliers to gather, debate, and explore innovations that will enable them to meet customers' needs. This third annual event is a unique opportunity for collaboration among leading grocery retailers, industry expert speakers, and innovative solution providers to share ideas and ...

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ShoreTel Answers Enterprise Need for Multi-Channel Customer Communication

2013-06-11 06:00:00| Industrial Newsroom - All News for Today

ShoreTel Enterprise Contact Center Takes Center Stage at Call Center Week Las Vegas<br /> <br /> SUNNYVALE, Calif. &ndash; ShoreTel® (NASDAQ: SHOR), the leading provider of brilliantly simple unified communications platforms including business phone systems, applications and mobile UC solutions, continues to see adoption of ShoreTel Enterprise Contact Center to enable customers of all sizes to increase customer satisfaction, improve employee efficiency and lower costs. The solution is on ...This story is related to the following:Communication Systems and EquipmentSearch for suppliers of: Enterprise Services Automation Software | Call Center Systems |

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