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Tag: tru
Tru Optik partners with JamLoop for audience targeting on OTT/CTV
2019-12-10 15:00:48| Digital TV News
Tru Optik has partnered with JamLoop to offer audience-based targeting capabilities for media buyers. Powered by Tru Optiks OTT Data Marketplace, media companies and advertisers are able to leverage JamLoop's audience targeting, built specifically for OTT/CTV platforms.
Tags: partners
audience
optik
targeting
Tru Optik and Anzu.io to bring targeting to in-game advertising
2019-12-02 15:00:59| Digital TV News
Tru Optik has partnered with Anzu.io to make first and third-party data for enhanced audience targeting available for in-game advertising on gaming consoles. Leveraging such data, advertisers are able to engage with gaming consumers that are difficult to find on linear TV.
Tags: advertising
bring
optik
targeting
Tru Optik to launch free tool to support TV privacy
2019-10-10 14:40:22| Digital TV News
Tru Optik has announced a free privacy compliance solution for CTV and Advanced Media called Privacy.TV. The solution will offer OTT consumer opt-out and data transparency capabilities for publishers, adtech platforms, data providers and device manufacturers.
Tru Optik closes $10 million venture round
2019-04-03 19:00:23| Digital TV News
Tru Optik has announced the close of a $10 million venture round. The funds will allow Tru Optik to increase its sales and marketing activity, accelerate international growth, expand its OTT Household Graph and extend its capabilities across other forms of addressable advertising.
Tags: million
round
venture
optik
Tru Optik makes Oracle audience data available to OTT/CTV advertisers
2019-03-28 14:10:26| Digital TV News
Tru Optik has announced an agreement with Oracle Data Cloud to make Oracle's audience data available for OTT/CTV campaigns through Tru Optik's OTT Data Marketplace. Tru Optik is the first DMP focused on the OTT/CTV market to integrate Oracle Data Cloud audiences.
Tags: data
makes
audience
oracle