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Tru Optik partners with JamLoop for audience targeting on OTT/CTV

2019-12-10 15:00:48| Digital TV News

Tru Optik has partnered with JamLoop to offer audience-based targeting capabilities for media buyers. Powered by Tru Optiks OTT Data Marketplace, media companies and advertisers are able to leverage JamLoop's audience targeting, built specifically for OTT/CTV platforms.

Tags: partners audience optik targeting

 

Tru Optik and Anzu.io to bring targeting to in-game advertising

2019-12-02 15:00:59| Digital TV News

Tru Optik has partnered with Anzu.io to make first and third-party data for enhanced audience targeting available for in-game advertising on gaming consoles. Leveraging such data, advertisers are able to engage with gaming consumers that are difficult to find on linear TV.

Tags: advertising bring optik targeting

 
 

Tru Optik to launch free tool to support TV privacy

2019-10-10 14:40:22| Digital TV News

Tru Optik has announced a free privacy compliance solution for CTV and Advanced Media called Privacy.TV. The solution will offer OTT consumer opt-out and data transparency capabilities for publishers, adtech platforms, data providers and device manufacturers.

Tags: privacy free support tv

 

Tru Optik closes $10 million venture round

2019-04-03 19:00:23| Digital TV News

Tru Optik has announced the close of a $10 million venture round. The funds will allow Tru Optik to increase its sales and marketing activity, accelerate international growth, expand its OTT Household Graph and extend its capabilities across other forms of addressable advertising.

Tags: million round venture optik

 

Tru Optik makes Oracle audience data available to OTT/CTV advertisers

2019-03-28 14:10:26| Digital TV News

Tru Optik has announced an agreement with Oracle Data Cloud to make Oracle's audience data available for OTT/CTV campaigns through Tru Optik's OTT Data Marketplace. Tru Optik is the first DMP focused on the OTT/CTV market to integrate Oracle Data Cloud audiences.

Tags: data makes audience oracle

 

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