je.st
news
Tag: tru
TiVo and Tru Optik make linear TV viewing data available for OTT targeting
2018-03-27 14:40:49| Digital TV News
TiVo (NASDAQ: TIVO) has announced a deal with Tru Optik under which TiVos linear TV viewership data, which reaches across all 210 national DMAs and more than 2 million households, will be available through Tru Optiks OTT Marketing Cloud.
Tags: make
data
viewing
linear
Tru Optik and ZypMedia provide local ad marketplace for Sinclair Broadcast OTT
2018-03-05 15:20:07| Digital TV News
Tru Optik is working with ZypMedia to power an OTT marketplace for Sinclair Broadcast. Local advertisers will be able to use ZypMedias platform to create targeted campaigns across all CTV screens using third party demographic data and advertiser first party data.
Tags: provide
local
marketplace
broadcast
Tru Optik launches OptOut.TV to give consumers OTT privacy controls
2018-01-11 13:30:39| Digital TV News
Tru Optik has announced the launch of OptOut.TV, a solution for consumers to opt out of audience-based targeting across the entire OTT ecosystem. OptOut.TVs mission is to bring a higher level of privacy control to OTT.
Tags: privacy
give
controls
consumers
AppNexus integrates with Tru Optik's OTT Marketing Cloud
2017-11-08 14:30:10| Digital TV News
AppNexus and Tru Optik have announced that connected TV buyers and sellers using AppNexus' platform will be able to segment and target audiences based on data offered through the integration of Tru Optik's OTT Marketing Cloud.
Tags: marketing
cloud
ott
integrates
Tru Optik and Neustar expand audience targeting options for OTT
2017-08-23 14:30:26| Digital TV News
Tru Optik has announced a partnership with Neustar. Through the partnership, the Neustar AdAdvisor Audiences and Data Onboarding capabilities become available for OTT ad-campaign targeting via Tru Optiks OTT Marketing Cloud.
Tags: options
expand
audience
optik