Home tru
 

Keywords :   


Tag: tru

TiVo and Tru Optik make linear TV viewing data available for OTT targeting

2018-03-27 14:40:49| Digital TV News

TiVo (NASDAQ: TIVO) has announced a deal with Tru Optik under which TiVos linear TV viewership data, which reaches across all 210 national DMAs and more than 2 million households, will be available through Tru Optiks OTT Marketing Cloud.

Tags: make data viewing linear

 

Tru Optik and ZypMedia provide local ad marketplace for Sinclair Broadcast OTT

2018-03-05 15:20:07| Digital TV News

Tru Optik is working with ZypMedia to power an OTT marketplace for Sinclair Broadcast. Local advertisers will be able to use ZypMedias platform to create targeted campaigns across all CTV screens using third party demographic data and advertiser first party data.

Tags: provide local marketplace broadcast

 
 

Tru Optik launches OptOut.TV to give consumers OTT privacy controls

2018-01-11 13:30:39| Digital TV News

Tru Optik has announced the launch of OptOut.TV, a solution for consumers to opt out of audience-based targeting across the entire OTT ecosystem. OptOut.TVs mission is to bring a higher level of privacy control to OTT.

Tags: privacy give controls consumers

 

AppNexus integrates with Tru Optik's OTT Marketing Cloud

2017-11-08 14:30:10| Digital TV News

AppNexus and Tru Optik have announced that connected TV buyers and sellers using AppNexus' platform will be able to segment and target audiences based on data offered through the integration of Tru Optik's OTT Marketing Cloud.

Tags: marketing cloud ott integrates

 

Tru Optik and Neustar expand audience targeting options for OTT

2017-08-23 14:30:26| Digital TV News

Tru Optik has announced a partnership with Neustar. Through the partnership, the Neustar AdAdvisor Audiences and Data Onboarding capabilities become available for OTT ad-campaign targeting via Tru Optiks OTT Marketing Cloud.

Tags: options expand audience optik

 

Sites : [1] [2] [3] [4] [5] [6] [7] next »