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Videology and Tru Optik create addressable reach platform for connected TV
2017-08-02 16:30:51| Digital TV News
Videology has announced that it has completed its addressable integration with Tru Optik. The integration allows advertisers to use Videologys platform to send targeted one-to-household messaging, based on third-party or first-party data segments, to nearly 100 million households.
Tags: tv
create
reach
connected
comScore demographics available through the Tru Optik OTT Marketing Cloud
2017-07-24 14:30:54| Digital TV News
Tru Optik and comScore have announced a collaboration to improve in-target performance for OTT advertisers and publishers. Clients can now use comScore demographics to inform campaign activation through the Tru Optik OTT Marketing Cloud.
Tags: marketing
cloud
optik
demographics
Tru Optik and Lotame partner on connected TV audience targeting
2017-07-18 14:30:23| Digital TV News
Tru Optik has announced a global partnership with Lotame. Through the partnership, advertisers and publishers can access Lotames global, first-party data and audience segments through Tru Optiks OTT Marketing Cloud.
Tags: partner
audience
connected
optik
TRU Aseptics takes over aseptic facility from ADM in Wisconsin
2017-02-06 12:19:00| Food Processing Technology
US-based aseptic processing and packaging company TRU Aseptics has completed its acquisition of the former WILD Flavors Aseptics Facility in Beloit, Wisconsin, from Archer Daniels Midland (ADM).
Tags: takes
facility
wisconsin
adm
Tru Optik connects Kantar Millward Brown data to OTT platform
2017-01-31 15:00:13| Digital TV News
Tru Optik has expanded its capabilities through a partnership with Kantar Millward Brown. The partnership will enable advertisers to attribute brand sales to OTT ad campaigns through Tru Optiks OTT Marketing Cloud.
Tags: data
brown
platform
optik