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Tag: advertising
dataxu reports 40x YoY increase in TV advertising sales
2018-07-10 15:30:37| Digital TV News
dataxu has announced a record 40x year over year increase in TV advertising purchased through its TouchPoint DSP in Q1 2018. dataxus software enables audience-based TV buying from a range of premium providers.
Tags: sales
advertising
increase
reports
Simpli.fi brings addressability to programmatic advertising with geo-fencing solution
2018-07-10 14:30:06| Digital TV News
Simpli.fi has announced Addressable Geo-Fencing, a programmatic advertising solution that uses plat line and GPS data for precise location targeting. The solution is a complement to other address-based marketing initiatives such as addressable TV and direct mail.
Tags: advertising
solution
brings
addressability
Addressable TV will challenge existing attitudes to TV advertising
2018-07-03 21:30:48| Digital TV News
TV has been eclipsed by the internet as the largest advertising medium in Australia. According to Roy Morgan in late 2017 nearly half of Australias advertising spend was online. Addressable TV will, however, enable broadcasters to fight back.
Tags: tv
advertising
existing
challenge
Tru Optik releases measurement and validation service for targeted OTT advertising
2018-06-18 11:30:18| Digital TV News
Tru Optik has announced the release of its Cross-Screen Audience Validation (CAV) service which provides de-duplicated household-level reach and frequency, device authentication, and advanced audience validation for OTT and CTV campaigns.
Tags: service
advertising
releases
measurement
Sony Crackle selects Nielsen for addressable advertising
2018-06-14 16:00:55| Digital TV News
Nielsen (NYSE: NLSN) has announced that Sony Crackle has selected Nielsen Marketing Cloud to power its addressable advertising capabilities across all devices and platforms including mobile devices, connected TVs, streaming boxes and gaming consoles.
Tags: advertising
sony
nielsen
selects
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