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Tag: measurement
KTA University Releases Podcast on Surface Profile Measurement Methods
2018-05-24 20:13:00| Coatings World Breaking News
Tags: profile
university
methods
releases
comScore adds Advanced Audiences to its digital audience measurement solution
2018-05-01 15:30:36| Digital TV News
comScore has announced the addition of new Advanced Audience segments to its digital audience measurement solution. The initial release of Advanced Audiences in Media Metrix Multi-Platform includes IAB Digital Interests. Future releases will include OTT and linear TV viewing segments.
Tags: advanced
digital
solution
audience
MySize measurement app to boost retail sales
2018-04-25 13:32:00| Daily apparel & textile news and comment - from just-style.com
MySize, whose smartphone based measurement technology helps shoppers choose the right sized clothes, is is developing a version of its MySizeID measurement technology that can be seamlessly integrated into a retailer's online store in a move it says will increase the sales by reducing customers' uncertainties regarding size and fit.
Tags: sales
retail
measurement
app
Nielsen And Tribune Broadcasting sign TV measurement agreement
2018-02-07 15:40:53| Digital TV News
Nielsen (NYSE: NLSN) and Tribune Broadcasting (NYSE: TRCO) have announced that they have reached a renewal agreement for Nielsen TV ratings across Tribune's local television stations and markets, as well as national service for its digital subchannel network, Antenna TV.
Tags: sign
agreement
measurement
broadcasting
Discovery develops audience measurement for its Olympic Winter Games coverage
2018-02-01 14:00:21| Digital TV News
As part of their preparations to deliver coverage of the Olympic Winter Games, Discovery and its sports brand Eurosport have developed a methodology to measure audience behavior across Europe. The metrics will capture data across free-to-air, pay TV, online and social platforms.
Tags: games
winter
audience
coverage
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