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Tag: measurement
Simplestream integrates BARB audience measurement for the UK
2019-03-26 17:00:11| Digital TV News
Simplestream has announced that it has integrated BARBs Dovetail audience measurement across its delivery platforms. This enables participating broadcasters and operators to more accurately measure reach across multiple devices.
Tags: uk
audience
measurement
integrates
Samba TV tune-in measurement now available in the Google Marketing Platform
2019-03-06 15:40:01| Digital TV News
Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across the Google Marketing Platform. Samba TVs methodology links cross-screen ad exposure to its multi-source TV dataset.
Tags: google
marketing
platform
measurement
OzTAM adds demographic profiles to its Video Player Measurement service
2019-02-28 11:00:22| Digital TV News
OzTAM has announced the introduction of demographic profiles to its Video Player Measurement (VPM) service. The enhancement means standard age/gender demographic reporting is now available for content consumed on participating broadcasters VOD services.
Tags: service
video
player
profiles
MAVTV selects 605 for advanced TV measurement
2019-01-28 15:40:14| Digital TV News
Automotive television network, MAVTV Motorsports Network, has announced that it has chosen 605 to deliver ratings and an expansive portfolio of advanced measurement and analytics solutions.
Tags: advanced
measurement
selects
selects advanced
Cox Media and Nielsen renew TV and audio measurement agreement
2019-01-17 13:30:18| Digital TV News
Nielsen (NYSE: NLSN) and Cox Media Group have announced a renewal agreement for television and audio measurement services. The agreement covers all Cox Media Group's local television and radio stations as well as CoxReps and Videa.
Tags: media
audio
agreement
measurement
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