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Simplestream integrates BARB audience measurement for the UK

2019-03-26 17:00:11| Digital TV News

Simplestream has announced that it has integrated BARBs Dovetail audience measurement across its delivery platforms. This enables participating broadcasters and operators to more accurately measure reach across multiple devices.

Tags: uk audience measurement integrates

 

Samba TV tune-in measurement now available in the Google Marketing Platform

2019-03-06 15:40:01| Digital TV News

Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across the Google Marketing Platform. Samba TVs methodology links cross-screen ad exposure to its multi-source TV dataset.

Tags: google marketing platform measurement

 
 

OzTAM adds demographic profiles to its Video Player Measurement service

2019-02-28 11:00:22| Digital TV News

OzTAM has announced the introduction of demographic profiles to its Video Player Measurement (VPM) service. The enhancement means standard age/gender demographic reporting is now available for content consumed on participating broadcasters VOD services.

Tags: service video player profiles

 

MAVTV selects 605 for advanced TV measurement

2019-01-28 15:40:14| Digital TV News

Automotive television network, MAVTV Motorsports Network, has announced that it has chosen 605 to deliver ratings and an expansive portfolio of advanced measurement and analytics solutions.

Tags: advanced measurement selects selects advanced

 

Cox Media and Nielsen renew TV and audio measurement agreement

2019-01-17 13:30:18| Digital TV News

Nielsen (NYSE: NLSN) and Cox Media Group have announced a renewal agreement for television and audio measurement services. The agreement covers all Cox Media Group's local television and radio stations as well as CoxReps and Videa.

Tags: media audio agreement measurement

 

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