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Tag: measurement
EyeC integrates distance measurement into print inspection
2018-07-11 17:36:00| Label and Narrow Web Breaking News
Companies can guarantee correct positioning of all print elements and adequate distances for clean diecutting.
Tags: print
distance
measurement
inspection
MRC finalizes Digital Video Ad Measurement Guidelines update
2018-06-29 19:30:08| Digital TV News
The Media Rating Council (MRC) has announced the release of an updated version of the IAB Digital Video Ad Impression Measurement Guidelines. The document was initially circulated in draft form for public comment in late 2017, and now is considered final.
Tags: video
digital
update
guidelines
Nielsen and FreeWheel partner on OTT and STB VOD measurement
2018-06-19 06:30:06| Digital TV News
Nielsen (NYSE: NLSN) and FreeWheel (Nasdaq: CMCSA) have announced plans to expand measurement to OTT and STB VOD inventory. The efforts are intended to allow advertisers to take advantage of additional impressions and expanding overall TV ecosystem market liquidity.
Tags: partner
measurement
vod
nielsen
Tru Optik releases measurement and validation service for targeted OTT advertising
2018-06-18 11:30:18| Digital TV News
Tru Optik has announced the release of its Cross-Screen Audience Validation (CAV) service which provides de-duplicated household-level reach and frequency, device authentication, and advanced audience validation for OTT and CTV campaigns.
Tags: service
advertising
releases
measurement
AMETEK Brookfield announces Practical Course on Viscosity Measurement
2018-06-12 16:14:00| Label and Narrow Web Breaking News
The one-day course will help attendees get the most out of their AMETEK Brookfield Viscometer & Rheometer measurement devices
Tags: practical
measurement
announces
viscosity
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