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Innovid receives MRC accreditation for OTT ad impression measurement

2018-09-25 15:30:04| Digital TV News

Innovid has announced that it has been granted accreditation by the Media Rating Council (MRC) for its over-the-top (OTT) served video ad impression tracking. Innovid is the first to receive MRC accreditation in a connected TV (CTV) environment.

Tags: measurement impression receives ott

 

Counteracting rising costs with digital colour measurement

2018-09-20 19:16:00| Daily apparel & textile news and comment - from just-style.com

The price of dyes and chemicals is rising - bringing with it worry and uncertainty for the textile industry. One solution is to move to digital colour measurement technology - which can help counteract the cost - as Todd Lee, product manager at Datacolor, explains.

Tags: digital costs rising measurement

 
 

SpecMetrix ACS Extends Container Coating Measurement Systems Product Line

2018-09-14 15:28:00| Coatings World Breaking News

Now includes fully automated film weight measurement system.

Tags: line product systems measurement

 

Re-TRAC Connect, The Recycling Partnership Launch First Phase of Municipal Measurement Program

2018-09-11 16:20:00| Waste Age

The program was designed to standardize terminology and harmonize methodologies in support of consistent measurement across both the U.S. and Canada.

Tags: program phase connect partnership

 

FIT to use My Size measurement solutions

2018-09-06 13:50:00| Daily apparel & textile news and comment - from just-style.com

MySize, whose smartphone-based measurement technology helps shoppers choose the right sized clothes, is partnering with the Fashion Institute of Technology (FIT) to provide its innovative mobile measurement solutions to students.

Tags: size solutions fit measurement

 

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