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Tag: measurement
Catalina and Samba TV partner to transform media and measurement landscape
2019-06-04 14:30:29| Digital TV News
Catalina Marketing and Samba TV have partnered to integrate shopper behavioral data and video viewership insights. The pair will build analytics tools that improve media buying and selling across all marketing channels, including in-store, digital, mobile OTT and linear TV.
Tags: media
partner
measurement
landscape
Nielsen launches global measurement for YouTube mobile app
2019-06-03 13:00:24| Digital TV News
Nielsen has announced that it has expanded advertising measurement on YouTubes mobile app to 26 additional markets. Now available in 34 markets, the service provides cross-device measurement of advertising audiences across computer and mobile devices.
Tags: mobile
global
measurement
youtube
Four media measurement bodies form global alliance
2019-05-15 07:00:28| Digital TV News
Media measurement bodies, BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) have announced that they will collaborate on future audience measurement initiatives including the development of common technical standards and operational processes.
Tags: form
media
global
bodies
Comscore signs exclusive measurement deal with Lockwood Broadcast
2019-05-14 13:30:54| Digital TV News
Comscore and Lockwood Broadcast have announced an agreement for Comscore to exclusively provide measurement services to their television stations in Knoxville, Tenn., Wichita, Kan., Augusta, Ga., Dothan, Ala., Panama City, Fla. and Sherman-Ada-Ardmore, Texas.
Tags: deal
exclusive
signs
broadcast
Alphonso and PlaceIQ enable location-based TV planning, measurement, and attribution
2019-05-07 17:40:09| Digital TV News
Alphonso and PlaceIQ have announced a partnership combining Alphonso's large-scale TV viewership data with PlaceIQ's location data, to enable location-aware TV planning, measurement, and closed-loop TV-to-visitation attribution.
Tags: planning
enable
measurement
attribution
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