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Tag: measurement
egta and The Global TV Group define ad measurement standards
2019-10-21 14:00:06| Digital TV News
egta, supported by The Global TV Group, has released a TV Charter defining television companies commitment towards the responsible and transparent measurement of advertising in the TV/video ecosystem.
Tags: group
global
standards
define
Inspectorio adds colour reading and measurement tools
2019-10-08 16:58:00| Daily apparel & textile news and comment - from just-style.com
Quality assurance and inspection platform Inspectorio has developed two new tools - a colour reader and a "smart tape" automatic measurement integration - to help solve key challenges during the inspection process.
Tags: tools
reading
measurement
colour
Nielsen completes overhaul of Local TV measurement
2019-10-03 12:30:21| Digital TV News
Nielsen announced that it has integrated advanced metering, big data and people-powered panels into its Local TV measurement service. The transformation delivers metrics that are representative of what people are actually viewing in local broadcast markets.
Tags: local
measurement
nielsen
completes
Nielsen and OpenSlate combine audience and brand safety measurement
2019-09-18 21:00:29| Digital TV News
Nielsen (NYSE: NLSN) has announced that it has partnered with OpenSlate, a provider of brand safety and content suitability measurement. The collaboration combines OpenSlate's expertise with Nielsen's suite of audience measurement offerings.
Tags: brand
safety
audience
measurement
MRC finalizes Cross-Media Audience Measurement Standards for video
2019-09-04 19:30:16| Digital TV News
The Media Rating Council (MRC) has issued a final version of its Cross-Media Audience Measurement Standards. The document sets forth provisions to guide the measurement of video advertising and content delivered through television, OTT and digital, including both desktop and mobile.
Tags: video
standards
audience
measurement
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