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Tag: measurement
Comscore to provide measurement for Xandr's addressable offering
2019-08-14 14:30:09| Digital TV News
Comscore will be the measurement provider for Xandr's Addressable offering, inclusive of DIRECTV, Altice USA, and Frontier. The deal is designed to give advertisers reliable third-party measurement across the leading U.S. live linear addressable footprint.
Tags: provide
offering
measurement
addressable
StreamMetrics introduces esports streaming audience measurement service
2019-07-30 14:30:27| Digital TV News
StreamMetrics has launched StreamMetrics Audience Measurement, a syndicated data service that demystifies live-stream and esports viewership by accurately measuring audience size, demographics, and engagement to provide geographically-relevant data.
Tags: service
audience
measurement
streaming
India launches premium homes viewership measurement
2019-06-30 12:00:37| Digital TV News
BARC India has announced the launch of 'PrimaVU' aimed at measuring viewership from premium homes. With PrimaVU, BARC India introduces the concept of 'Viewing Minutes', the sum of all individuals watching an event and the time spent by each.
Tags: premium
india
homes
measurement
BARB commissions Kantar Focal Meter for UK TV audience measurement
2019-06-11 10:30:42| Digital TV News
BARB has commissioned Kantar to roll out its Focal Meter to measure viewing across four screens (TV, smartphone, tablet and PC) of IP-delivered video content. This complements Kantar's People Meter which currently measures linear and time-shifted content viewed on TV Sets.
Tags: meter
audience
measurement
commissions
4C expands partnership with Placed for TV and OTT audiences & measurement
2019-06-05 17:00:27| Digital TV News
4C has announced the growth of its partnership with Placed. Advertisers can now leverage Placed data in the Scope by 4C platform to define audiences for TV and OTT, as well as measure the lift in store visits due to ad exposure.
Tags: partnership
measurement
audiences
ott
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