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Tag: advertising
FreeWheel launches advanced advertising suite for the new TV landscape
2018-10-15 18:30:36| Digital TV News
FreeWheel (Nasdaq: CMCSA) has announced the launch of FreeWheels DRIVE, a suite of advanced advertising solutions designed to help marketers reach consumers across emerging forms of TV using advanced data and measurement capabilities.
Tags: advanced
tv
advertising
suite
Roku announces Measurement Partner Program for OTT advertising
2018-10-09 15:50:06| Digital TV News
Roku (Nasdaq: ROKU) has announced a Measurement Partner Program to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform across a wide variety of marketing and sales outcomes.
Tags: program
advertising
partner
measurement
comScore cross-platform video advertising measurement beta goes live
2018-09-27 13:30:33| Digital TV News
comScore (NASDAQ: SCOR) has announced the beta release of comScore Campaign Ratings, its cross-platform video advertising measurement solution. The solution provides media buyers and sellers with an unduplicated view of video ad campaign delivery across linear TV, OTT, desktop and mobile platforms.
Tags: video
live
advertising
beta
AT&T launches new advertising company, Xandr
2018-09-25 19:00:49| Digital TV News
AT&T has announced the launch of Xandr, its new advertising company. Xandr encompasses all aspects of the existing AT&T advertising and analytics businesses, including AT&Ts advanced TV business, AT&T AdWorks; AT&Ts data and analytics business; ATT.net and AppNexus.
Tags: company
advertising
att
launches
Hearst Television launches private marketplace for Connected TV advertising
2018-09-24 17:00:04| Digital TV News
Hearst Television has launched Hearst Anyscreen, an OTT advertising platform which combines preferred access to Hearst-owned programming, with delivery partners such as Roku. Hearst Anyscreen will enable brands to tap into the dramatic growth of Connected TV viewing.
Tags: private
advertising
television
connected
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