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Tag: advertising
Tastemade selects Telaria for programmatic OTT and CTV advertising
2019-07-10 14:30:14| Digital TV News
Tastemade has selected Telaria (NYSE:TLRA) as a supply-side partner to monetize its OTT and connected TV inventory programmatically. The partnership will enable more programmatic advertisers to reach Tastemade's unique audience.
Tags: advertising
ott
selects
ctv
TVSquared releases DTC TV advertising performance report
2019-06-25 15:10:29| Digital TV News
TVSquared has released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC brands are one of the fastest growing groups of TV advertisers, devoting $3.8 billion in media spend to it last year alone.
Tags: report
advertising
performance
releases
AdScribe supports Publitalia '80 HbbTV advertising in Italy
2019-06-19 10:30:14| Digital TV News
AdScribe has announced that it has brought targeted advertising to Italian television viewers on compatible HbbTV devices. In partnering with AdScribe, Publitalia '80 is now capable of displaying more creative output to engage brands' customers.
Tags: advertising
italy
supports
hbbtv
Comcast partners with Charter, Cox on addressable advertising
2019-06-18 06:00:55| Digital TV News
Comcast has launched an initiative called 'On Addressability' that aims to create standards for addressable advertising. Comcast will partner with Charter Communications and Cox Media, the ad division of Cox Communications, on the project.
Tags: advertising
partners
charter
cox
Global advertising market to grow by +5% this year
2019-06-17 19:10:02| Digital TV News
The latest MAGNA report forecasts that in 2019 global linear TV ad revenues will decrease by -2% to $175 billion, due to the lack of major cyclical events. Excluding the US, linear TV ad revenues will actually increase slightly however (+1%) as they did in 2018.
Tags: this
year
market
advertising
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