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Tag: advertising
FreeWheel cuts inefficiencies in the local TV advertising process
2019-04-09 18:40:14| Digital TV News
FreeWheel (Nasdaq: CMCSA) has launched enhancements to its Strata platform that will bring additional automation to the local TV advertising process. These enhancements will bring greater efficiencies to many of the tasks associated with buying such advertising.
Tags: local
process
advertising
cuts
ITV to launch addressable advertising platform with Amobee
2019-04-04 12:00:28| Digital TV News
ITV has announced that it has signed a UK and Ireland licensing agreement with Amobee for programmatic buying and selling of video inventory on the ITV Hub. This will enable ITV to launch a fully programmatic, advanced advertising platform.
Tags: advertising
platform
launch
itv
FreeWheel launches DRIVE data-driven TV advertising in the UK
2019-03-26 11:00:44| Digital TV News
FreeWheel has launched DRIVE for the UK market: a suite of advertising solutions for the TV ecosystem that gives marketers real-time reach across premium audiences covering the full scope of OTT, STB VOD, connected TV and digital video.
Tags: uk
advertising
drive
launches
Google hit with 1.5bn fine from EU over advertising
2019-03-20 13:46:27| BBC News | Business | UK Edition
The search engine has been fined for blocking rival online search advertisers.
Tags: over
google
advertising
hit
NCC Media connects online to its TV advertising platform
2019-03-18 15:40:13| Digital TV News
NCC Media has announced the launch of digital buying capabilities that extend the reach of its TV advertising platform. The move creates an all-screen advertising solution, enabling marketers to deliver coordinated digital ads to the same households reached by their TV campaigns.
Tags: online
media
advertising
platform
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