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Tag: advertising
DVB Targeted Advertising spec published
2019-11-26 13:00:53| Digital TV News
DVB BlueBook A178-1 "Dynamic substitution of content in linear broadcast: interfacing an advert decisioning service and optimal preparation" is now available for download. It was approved at the recent meeting of DVB's Steering Board.
Tags: advertising
published
targeted
spec
ITV announces new addressable advertising platform: Planet V
2019-11-12 13:00:56| Digital TV News
ITV has announced the launch of its addressable advertising platform - Planet V. Planet V will allow advertisers and agencies control over the purchasing of their campaigns across ITVs premium VOD service, the ITV Hub.
Tags: v
advertising
platform
planet
Twitter to ban all political advertising
2019-10-30 23:42:51| BBC News | Business | UK Edition
Twitter CEO Jack Dorsey says the reach of political messages "should be earned, not bought".
Tags: advertising
political
ban
twitter
TVEkstra and ICAREUS power Addressable TV advertising in Turkey
2019-10-24 15:10:33| Digital TV News
Icareus and TVEkstra have agreed with Turkuvaz Media, Ciner Media Group and TV8 channels to offer addressable TV advertising formats to advertisers on all their main channels. The formats are available to over 3 million unique HbbTV enabled Smart TVs.
Tags: power
advertising
turkey
addressable
Brexit date downplayed in government advertising shift
2019-10-20 20:24:01| BBC News | Business | UK Edition
The government changes the wording on its Get Ready for Brexit website after Saturday's vote.
Tags: date
advertising
government
shift
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