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Tag: advertising
Father sues McDonald's over 'advertising' of Happy Meals
2018-11-19 22:35:39| BBC News | Business | UK Edition
A class-action lawsuit alleges McDonald's Happy Meals break local laws against marketing to children.
Tags: advertising
happy
father
meals
USMEF 'Mitsuboshi' pork ads take first in Japanese advertising awards
2018-11-19 17:30:08| National Hog Farmer
In Japanese, Mitsuboshi means Three Star. In the USMEF ad series, the three stars of U.S. pork are juiciness, deliciousness and tenderness.
Tags: advertising
japanese
ads
awards
Connected TV poised to transform digital advertising
2018-10-31 19:00:35| Digital TV News
Extreme Reach has released its Q3 2018 Video Advertising Benchmarks based on metrics from its third-party video ad server. The report offers brands and agencies up-to-date insights based on key performance metrics.
Tags: digital
advertising
connected
transform
Simpli.fi launches addressable CTV and OTT advertising solution
2018-10-23 14:20:03| Digital TV News
Simpli.fi has announced an expansion of its advanced TV capabilities, including nationwide addressable targeting, intent-based behavioral targeting, and granular demographic targeting for OTT and Connected TV inventory.
Tags: advertising
solution
launches
ott
Beachfront and MadHive partner for OTT advertising audience analytics
2018-10-18 19:40:30| Digital TV News
MadHive and Beachfront have announced a partnership that will integrate MadHives data management platform (DMP) into Beachfronts offering to enrich and verify audience segments in real-time to power audience insights across Beachfronts OTT ad inventory.
Tags: advertising
partner
audience
analytics
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