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Tag: advertising
Advanced TV solutions are changing local market advertising
2019-10-10 19:00:08| Digital TV News
FreeWheel (Nasdaq: CMCSA) has announced results from a survey of its Strata platform users most of whom are specialists in local media planning and buying. These agencies are looking at data-driven and advanced TV solutions to help clients reach their customers in new ways.
Tags: advanced
local
market
advertising
OpenAP Market audience-based advertising platform launched
2019-10-08 19:30:58| Digital TV News
OpenAP, the advanced advertising company owned by Fox Corporation, NBCUniversal and Viacom, has launched OpenAP Market, a marketplace that offers video advertising inventory and audience-based buying across the largest collection of digital and linear TV programming.
Tags: market
advertising
platform
launched
Wurl launches cross-platform advertising service for Connected TV
2019-10-02 19:00:32| Digital TV News
Wurl has announced the general availability of AdPool, an advertising marketplace enabling video producers to sell their CTV ad inventory to thousands of advertisers. The offering is free to video publishers and CTV platforms that are part of the Wurl Network.
Tags: service
tv
advertising
connected
Viaccess-Orca and Smart to launch targeted TV advertising solution
2019-09-04 09:30:26| Digital TV News
At DMEXCO 2019 and IBC2019, Viaccess-Orca (VO) and Smart Adserver will introduce an end-to-end, targeted TV advertising solution. With the solution, service providers can generate revenues through data and inventory monetization.
Tags: advertising
solution
smart
launch
Synamedia appoints VP for Advanced Advertising and Data
2019-08-27 11:30:59| Digital TV News
Synamedia has appointed Scott Kewley as VP Advanced Advertising and Data Products. Scott will lead Synamedias addressable advertising and data monetization business, building on the firm's collaboration with Sky on its AdSmart platform.
Tags: data
advanced
advertising
appoints
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