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Tag: addressable
Addressable TV will challenge existing attitudes to TV advertising
2018-07-03 21:30:48| Digital TV News
TV has been eclipsed by the internet as the largest advertising medium in Australia. According to Roy Morgan in late 2017 nearly half of Australias advertising spend was online. Addressable TV will, however, enable broadcasters to fight back.
Tags: tv
advertising
existing
challenge
Sony Crackle selects Nielsen for addressable advertising
2018-06-14 16:00:55| Digital TV News
Nielsen (NYSE: NLSN) has announced that Sony Crackle has selected Nielsen Marketing Cloud to power its addressable advertising capabilities across all devices and platforms including mobile devices, connected TVs, streaming boxes and gaming consoles.
Tags: advertising
sony
nielsen
selects
Sling TV partners with comScore for cross-platform addressable advertising measurement
2018-01-04 15:40:50| Digital TV News
comScore has announced that it is partnering with Sling TV to offer cross-platform addressable advertising measurement for campaigns that join the live OTT services impressions with those from DISH set-top boxes.
Tags: advertising
partners
measurement
sling
ITV partners with Sorenson Media to launch linear addressable advertising
2017-11-09 17:35:39| Digital TV News
ITV, the UKs biggest commercial broadcaster, has announced a partnership with Sorenson Media. ITV will use Sorenson Medias technology to execute addressable advertising campaigns across ITVs range of linear broadcast channels starting early next year.
Tags: media
advertising
partners
linear
INVIDI and Foxtel to bring addressable television to Australia
2017-10-24 17:00:11| Digital TV News
INVIDI Technologies and Foxtel have announced that they have entered into a licensing agreement bringing addressable television to Australia across satellite-delivered, IP and Internet delivered content.
Tags: to
australia
bring
television
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