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Tag: addressable
GroupM launches Finecast, an addressable TV business in the UK
2017-09-27 08:10:32| Digital TV News
GroupM has announced the launch of Finecast, a company delivering precision and accountability to advertising on television. Finecast enables advertisers to precision-target viewers across multiple on demand, linear and live streaming TV environments.
Tags: the
business
uk
launches
Videology and Yospace partner on addressable TV advertising
2017-09-05 17:10:15| Digital TV News
Videology has announced a technology partnership with Yospace. The two companies will collaborate to offer a full end-to-end addressable advertising solution across multiple platforms and devices.
Tags: tv
advertising
partner
addressable
fuboTV chooses Nielsen Marketing Cloud to enable addressable TV advertising
2017-08-31 15:30:15| Digital TV News
Nielsen (NYSE: NLSN) has announced that fuboTV, a leading sports-first live streaming TV service, has selected Nielsen Marketing Cloud's Data Management Platform (Nielsen DMP) to power its addressable TV advertising capabilities.
Tags: advertising
marketing
enable
cloud
Videology and Tru Optik create addressable reach platform for connected TV
2017-08-02 16:30:51| Digital TV News
Videology has announced that it has completed its addressable integration with Tru Optik. The integration allows advertisers to use Videologys platform to send targeted one-to-household messaging, based on third-party or first-party data segments, to nearly 100 million households.
Tags: tv
create
reach
connected
Cadent enhances its addressable TV solution and core system
2017-07-19 14:30:37| Digital TV News
Cadent has announced that its technology arm has made extensive enhancements to its addressable TV solution and core system. Cadents addressable TV solution allows the pay-TV industry to go toe-to-toe with digitals reporting and analytics.
Tags: system
solution
core
enhances
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