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Tag: addressable
Nielsen rolls Sorenson Media acquisition into new addressable advertising initiative
2019-02-21 15:30:09| Digital TV News
Nielsen (NYSE: NLSN) has launched an initiative, Nielsen Advanced Video Advertising, that will focus on addressable advertising for Smart TVs and beyond. As part of the initiative, Nielsen has acquired Sorenson Media.
Tags: media
advertising
acquisition
initiative
Liberty Global selects Cadent's addressable TV ad platform
2018-12-04 06:30:21| Digital TV News
Cadent's addressable TV advertising platform has been selected by Liberty Global. The platform will enable Liberty Global to deliver different targeted ads to households during the same program on behalf of broadcasters and content providers.
Tags: global
platform
liberty
selects
Yospace intelligently reduces addressable ad load for OTT
2018-11-28 18:00:59| Digital TV News
Yospace has developed Non-Linear Startover (NLSO) technology which allows users of OTT streaming services to rewind live content mid-stream. Ad breaks are then intelligently reduced in length, allowing them to catch up with the live action.
Tags: load
reduces
ott
intelligently
SK Broadband selects dataxu to bring addressable TV to Asia
2018-11-08 06:40:19| Digital TV News
dataxu has announced that it has signed an MOU with SK Broadband. Under the agreement, SK Broadband is able to use dataxus TotalTV offering, which enables targeting of TV campaigns at the household level in real-time via dataxus self-serve DSP, Touchpoint.
Simpli.fi launches addressable CTV and OTT advertising solution
2018-10-23 14:20:03| Digital TV News
Simpli.fi has announced an expansion of its advanced TV capabilities, including nationwide addressable targeting, intent-based behavioral targeting, and granular demographic targeting for OTT and Connected TV inventory.
Tags: advertising
solution
launches
ott
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