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Tag: addressable
Extreme Reach and Verance partner on reporting for Addressable TV
2019-11-05 19:00:25| Digital TV News
Verance and Extreme Reach (ER) have announced plans to jointly bring addressable and cross-platform reporting capabilities to market. The partnership combines Verances watermarking with ERs asset management platform for TV and Video ad creative.
Tags: tv
partner
reach
extreme
TVEkstra and ICAREUS power Addressable TV advertising in Turkey
2019-10-24 15:10:33| Digital TV News
Icareus and TVEkstra have agreed with Turkuvaz Media, Ciner Media Group and TV8 channels to offer addressable TV advertising formats to advertisers on all their main channels. The formats are available to over 3 million unique HbbTV enabled Smart TVs.
Tags: power
advertising
turkey
addressable
Telaria introduces Audience Connect addressable CTV solution
2019-09-26 14:30:12| Digital TV News
Telaria (NYSE:TLRA) has launched Audience Connect for publishers and marketers, a suite of products built for CTV/OTT, mobile, and desktop. Audience Connect makes it easy for marketers to deliver on-target campaigns, spanning multiple addressable criteria.
Tags: solution
connect
audience
introduces
Spearad launches monetization technology for addressable TV and audio
2019-08-22 02:00:43| Digital TV News
Spearad has revealed its full stack solution offering a media asset management system combined with a programmatic market place. The company's decisioning technology seeks to offer a true Addressable TV experience across all TV and video distribution channels.
Tags: technology
audio
launches
addressable
Sky Media reveals power of addressable TV
2019-08-15 11:00:28| Digital TV News
Sky Media has announced that it has partnered with BVA BDRC, Differentology and Affectiva to measure the impact of addressable TV campaigns using its AdSmart product. The extensive study included facial coding and emotional analytics.
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